Car Wrap Advertising: Capture Your Audience’s Attention

The advertising industry has spent an insane amount of money over the last few decades and now with the emergence of digital advertising, a problem has emerged: advertising clutter. It's too much. The radio is screaming at you to turn on your television and get hit with millions of loud ads, you're getting texts from marketers all the time, and digital agencies are tracking your online activity to tailor ads directly for you. Not to mention -- odds are -- some of your Facebook friends are actually advertisements. It's all just too much.

If you are looking to market your brand and company, thinking differently can help you stand out from that horrible ad clutter. Instead of throwing money away on all of those other advertising mediums that every other company uses, why not try something a little more original?

Car wrap advertising might be exactly what you're looking for! It's not intrusive at all and can look really cool. If you want to have quality, cost effective advertising that doesn't annoy your customers, check out car wrap advertising. Here are some more benefits car wrap marketing has:

Drive with Your Target Audience

One of the greatest advantages of advertising on something with four wheels: you can go anywhere! If your target audience is city commuters, have your advertisement drive along with them. If your target audience is college kids, bring your advertisement around the campus. If your demographic lives in a particular area, drive your advertisement to that area! It's been shown by research from 3M that when you target a specific group with your car wrap advertisements, 91% respond.

Large Viewership to Increase Possible Leads

Every day, a car wrap advertisement is viewed between 30,000 and 70,000 times, according to research from the Outdoor Advertising Association of America. That's a lot of reach. Even if a small percentage of those viewers react to the ad and reach out to your business, you're still getting your money's worth.

Brand and Product Customization

You can have whatever design you want on the car wrap advertisement. If done correctly by experienced professionals, the ad can be mistaken for a real paint job! In contrast, if you simply want your company's logo on the side of a car, you can do that too. But if you want to get a little crazy, you can get as creative as you wish for each advertisement. Maybe your company's logo... and a fire breathing dragon? That might get viewers to respond.

If you want to break free from the digital ad clutter and still get your message across, car wrap advertising may be just what you're looking for. Contact us today if you have any questions and want to grow your brand with creative car wraps!